Date: May 16, 2011
[Reporter Lee Sun Jung]
Yoon Eun Hye is starting yet another popular trend with ‘Gong Ah Jung Look’ from SBS drama ‘Lie To Me’
Yoon Eun Hye is displaying a casual look that can be easily followed by the viewers as Gong Ah Jung, a government employee in this drama. The casual fashion is standing out even more as recent dramas have focused on ‘Noble Looks’ of the elite 1% class.
Instantly after its first broadcast on May 9th, the sponsored brands of Yoon Eun Hye’s outfits in the drama are benefiting from Yoon Eun Hye effect, as internet is flooded with inquiries of her outfits, called ‘Gong Ah Jung Look’ and ‘Government Employee Look’.
In particular, the vintage denim worn by Gong Ah Jung in the scene where she fell to the ground has become a hot topic. DPSR’s denim offers stylish natural washing effect with elasticity that makes the product resilient. It’s got a unique rainbow stitching in both front and back pockets, and it can be worn for a refreshing look in the spring.
Gong Ah Jung emphasized freshness in the drama by folding the end of her denim, displaying an energetic look by matching it with a big bag and sneakers.
Meanwhile, DPSR, which has gained attention from the Netizens after Yoon Eun Hye wore it, has experienced a selling out effect through this broadcast.
(Photo Source: SBS drama‘Lie To Me’ screen capture)
[Source: HanKyung.com bnt News]